Elm is Live


Elm Company dropped their new site which features their Fall Winter 07/08 line. Elm comes strong with a wild selection of beanies, fitteds and hats to get your grown man on with. Hit up the site to find a dealer near you.


Elm Company dropped their new site which features their Fall Winter 07/08 line. Elm comes strong with a wild selection of beanies, fitteds and hats to get your grown man on with. Hit up the site to find a dealer near you.




686 teamed up with headwear maker New Era to create a series of products. Embracing the snowboarding background of 686, a series of performance products were created such as jackets, pants alongside lifestyle products such as t-shirts, wallets and fitted caps. Seen here are the History jacket and 59Fifty jacket. Both jackets incorporate a first for each brand in the form of a built-in waterproof New Era 59Fifty cap.






DVS is preparing to drop it’s Luxe line for the holidays. It looks like they stepped their game up, inspired by “The Year of The Rat” in the Chinese culture, they used premium materials on shirts and shoes.




Atmosphere sent over some flicks of their current catalog. The hoodies are looking real nice. Check out their site and support an independent company.



Most of us aren’t familiar with luxury retailer Barneys. But that is about to change. Barneys New York has teamed up with Nixon to create some watches for the upcoming Holiday season. Nixon used hemp and stainless steel. The middle one is definitely a must have. Plus it’s good to know that Nixon is donating proceeds from the sale to Project Blue, an organization which funds the ocean conservation group, Surfrider.

Burton is at it again. This time they team up with the Andy Warhol Foundation to bring you some new luggage. The simple black luggage is set off with a colorful Warhol print.


Looks like Burton has done it again, last year they dropped the Supermodel as a late release this year, they out do themselves and drop 6 boards including one for women. # of the boards look to incorporate Burton’s new ICS system. I’m not the biggest fan of Burton’s boards but I must say the Kid Robot collbo and the Warhol graphic are some of the illest graphics of the season so far.

The much-anticipated ‘NORTH SOUTH EAST WEST’ should be available on iTunes now for download usage with an added bonus section from Dim Mak. The full-length film release to follow will feature the Dim Mak extras section with music videos from artists featured on the movie soundtrack.

Here is the view from Mammoth’s Main Lodge web cam on Oct. 13th. Things are looking good for the season.




Elm is looking to bring some fire to the winter with the release of their 070-08 Fall Winter Fitted Collection. The first fitted you see is White Perforated Suede and is hitting stores as you read this. The second fitted is part of the Holiday Line, only 72 pieces ever being made and available only at select fine boutiques. Gray mercerized denim gives a luster to the crown and top visor which has a subtle shine at different angles. The liner and undervisor are finished off with a purple and silver brocade floral pattern. The brocade process gives the floral pattern texture and depth beyond the usual silk screen process. This is only a teaser of what Elm is going to drop this winter, and that means that I need to stock up, Alex hook a brotha up.